Chairman, McCann Worldgroup Asia Pacific
In an era where the lines between conventional Advertising Entertainment and Content are blurring, Prasoon is widely recognized as one of the most unique voices making its mark in this complex landscape
On one hand he frequently wins Cannes Lions, gets feted as the Young Global leader by World Economic Forum and on other, garners Cinema and Music awards as songwriter and screen writer be it the Filmfare, Screen award or the National Award, as well as nominations at Bafta and the Oscars.
He is credited with marrying creativity with scale and giving McCann’s work in India a distinct cultural edge making it a powerhouse that has the pulse of the market and consumer.
His work, be it mainstream brands like Coca Cola, MasterCard, J&J, Perfetti, Nestle, GM, MetLife, Pears, Star TV, national ones like NDTV, Dabur, Britannia or socially relevant campaigns like Malnutrition and Polio eradication, Greenpeace, women empowerment have all won accolades and found deep and powerful consumer connect.
He has chaired and been on the jury for coveted national and international awards like Adfest, D&AD, Clio NYF, Andys, and also edited the Gunn report in 2013.
An Advertising and communication icon who’s built Mega brands, a writer who’s been honored with the prestigious National Award twice by the President of India, garnered glory at International Awards like Cannes, D&Ad, Clio, Media, Adfest, and plethora of others, he’s authored 4 books as well, his first at the age of 17.
His creativity permeates the Feature Film and music albums arena. The recent blockbuster being the Film ‘Bhaag Milkha Bhaag’ for which he has written the story screenplay and lyrics.
A house -hold name in the country, Prasoon is deeply respected for his major contribution in shaping the Popular Culture and public consciousness in India through his work and content creation across the fields of Advertising, Poetry, Songwriting and Cinema.